Sony K98XR75M2PB 98 Inch BRAVIA 7 II True RGB LED 4K Ultra HD HDR Smart Google TV 2026

Sony BRAVIA 7 II K98XR75M2PB 98 Inch True RGB LED 4K Ultra HD HDR Smart Google TV

Experience Bigger, Brighter Entertainment

Transform your living room into a true home cinema with the Sony BRAVIA 7 II K98XR75M2PB. Featuring a massive 98-inch screen, Sony's latest True RGB LED technology and the intelligent XR Processor with AI, this premium 4K HDR Smart TV delivers breathtaking colour accuracy, exceptional brightness and impressive realism. Whether you're watching blockbuster films, live sport or next-generation gaming, every scene is presented with remarkable detail and depth.

True RGB LED Technology for Exceptional Colour Precision

At the heart of the BRAVIA 7 II is Sony's advanced True RGB LED display technology. Using independent red, green and blue LED control, the TV produces highly accurate colours, improved brightness and enhanced contrast across the entire screen.

Combined with XR Contrast Booster 20, bright highlights appear more vibrant while darker scenes retain outstanding detail, creating a picture that feels more lifelike and immersive. From colourful nature documentaries to cinematic action sequences, every image benefits from stunning clarity and realism.

XR Processor with AI Scene Recognition

Powered by Sony's latest XR Processor with AI, the BRAVIA 7 II intelligently analyses content in real time. Using advanced scene recognition technology, it identifies key elements within each frame and optimises colour, contrast, texture and detail for the most natural viewing experience possible.

The result is a picture that closely reflects the creator's original vision, with improved depth, realism and accuracy across all types of content.

Smooth, Detailed Motion for Sport and Movies

Fast-moving action is handled effortlessly thanks to Sony XR Motion Clarity technology. Whether you're watching live sport, action films or gaming, motion remains smooth and sharp with reduced blur.

XR Clear Image further enhances older content by intelligently reducing noise and improving detail, helping HD and lower-resolution sources appear closer to native 4K quality.

Wide Viewing Angles for Larger Rooms

The BRAVIA 7 II is designed for family viewing and larger entertainment spaces. Sony's X-Wide Angle Pro technology maintains excellent colour consistency and brightness even when viewed from the side, ensuring everyone enjoys a premium viewing experience regardless of seating position.

Cinema-Quality Picture with Studio Calibration

Sony has worked closely with leading film studios to deliver an authentic cinematic experience at home. Support for Dolby Vision and IMAX Enhanced helps reproduce movies with incredible detail, dynamic range and colour accuracy.

Dedicated picture modes for popular streaming services such as Netflix and Prime Video automatically optimise content for the best possible image quality. The TV is also CalMAN Ready, making it suitable for professional calibration.

Powerful Acoustic Multi-Audio+ Sound

Complementing the stunning visuals is Sony's Acoustic Multi-Audio+ speaker system. A six-speaker array driven by a powerful 65W amplifier delivers clear dialogue, impressive detail and room-filling sound.

Built-in woofers add greater impact to movie soundtracks and sporting events, creating a more engaging entertainment experience without the need for external speakers.

Intelligent Audio Enhancement

Sony's Acoustic Auto Calibration automatically adjusts audio performance based on your room layout and viewing position. Voice Zoom 3 uses AI-powered processing to enhance speech clarity, making dialogue easier to hear even during busy scenes.

Support for Dolby Atmos, DTS:X and Sony 360 Spatial Sound technologies creates a more immersive soundstage when paired with compatible Sony audio products.

Perfect Partner for BRAVIA Theatre Sound Systems

For customers seeking a complete home cinema setup, the BRAVIA 7 II integrates seamlessly with Sony BRAVIA Theatre soundbars and speakers. Acoustic Centre Sync allows the TV and compatible soundbar to work together, delivering clearer dialogue and a more cohesive surround sound experience.

Pairing with Sony's BRAVIA Theatre range unlocks enhanced spatial audio performance for truly cinematic entertainment.

Google TV Smart Platform

Google TV brings together movies, TV shows, apps and subscriptions into one easy-to-use interface. Access popular streaming services including Netflix, Disney+, Prime Video, Apple TV and YouTube, alongside thousands of additional apps and games.

Personalised recommendations help you discover new content, while voice search makes finding your favourite entertainment quick and convenient.

Built-In Chromecast and Apple AirPlay 2

Sharing content is effortless thanks to integrated Google Cast and Apple AirPlay 2 support. Stream videos, photos, music and apps directly from compatible smartphones, tablets and laptops to the large 98-inch display without the need for additional devices.

Optimised for Next-Generation Gaming

The Sony BRAVIA 7 II is built to maximise the performance of modern gaming consoles. HDMI 2.1 connectivity supports 4K gaming at 120Hz, Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM) and Dolby Vision Gaming for smooth, responsive gameplay.

Exclusive PlayStation 5 features including Auto HDR Tone Mapping and Auto Genre Picture Mode ensure PS5 gamers enjoy the best possible picture quality with minimal setup.

Gaming Multi-View even allows players to watch walkthrough videos alongside gameplay on the same screen, making it easier than ever to master new challenges.

Sony PICTURES CORE Streaming Included

Enjoy access to Sony PICTURES CORE, Sony's premium movie streaming platform featuring a vast catalogue of films in up to 4K HDR quality. Pure Stream technology delivers significantly higher streaming bitrates than conventional services, providing picture quality that rivals 4K Ultra HD Blu-ray.

With IMAX Enhanced compatibility included, viewers can enjoy a truly cinematic presentation from selected titles.

Sony BRAVIA 7 II K98XR75M2PB – Large Screen Home Cinema at Its Finest

Combining a spectacular 98-inch True RGB LED display, intelligent AI-powered processing, immersive sound technology, advanced gaming features and Google TV smart functionality, the Sony BRAVIA 7 II K98XR75M2PB delivers a premium entertainment experience designed for the most demanding home cinema enthusiasts.

Technical Specifications

Display

Aspect Ratio	16:09
Backlight Technology	LED
Enhanced Refresh Rate	100Hz
Horizontal Viewing Angle	178
Maximum Resolution	3840 x 2160
Screen size	98 in
Screen Technology	Mini RGB
Standard Refresh Rate	100Hz (Native)

Connectivity

Bluetooth	Yes
HDMI	Yes
HDMI Version	HDMI 2.1 (x2) / HDMI 2.0 (x2)
Number of HDMI Ports	4
Number of USB Ports	2
USB	Yes
Wi-Fi	Yes

Additional Information

Warranty/Guarantee	1 Year Guarantee with additional 4 Year Warranty (*Registration Required)
Warranty Redemption Information	Consumer must register within 90 days of purchase via www.sony.co.uk/promo/5yearwarranty Proof of purchase must be retained.
PSTI Compliance	PSTI Compliance - Download certificate

Features

Speakers	Full Range (X-balance) Speaker x 2 / Subwoofer x 2
TV Services	Over 10,000 apps & games, including BBCiPlayer, Netflix, Prime, ITVX, Pluto TV, Sony Pictures Core, Disney +, AppleTV, Youtube, Google Play, Discovery +, NowTV, Paramount +,You, Spotify, Crunchy Roll
USB Recording	Yes
Freeview	Yes

Programmes & Functions

Digital Tuner	Yes
Electronic Program Guide	Yes

Design Elements

Colour	Black
Colour Group	Black

General

Additional Information	Digital Terrestrial DVB-T-T2 DVB C -- Satelite DVB-S-S2 Analogue
Features	RGB Backlight Master Drive Pro – Delivers vivid, true colours Studio Calibrated Modes – Ensures film-like picture quality XR Processor with AI – Optimises realism scene by scene Acoustic Multi Audio+ – Syncs immersive sound to screen
Product Type	TV
Barcode/EAN	4548736178229

Technical Details

Operating System	Android
RMS Output Power	10W + 10W + 10W + 10W + 12.5W + 12.5W
Smart App Control	Google Assistant, Works with Elexa, Apple Home Kit

Efficiency & Standard

Energy Efficiency Class

C

Accessories

VESA Mount Compatible	Yes
Vesa Mount Size	600 x 400 mm

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